Preface

If you google the catch phrase “9/11”, it will say “About 451,000,000 results (0.78 seconds)” However, if you google COVID-14, then it says “About 5,720,000,000 results (0.56 seconds).”  That is a multiple of 13. The truth is that although 9/11 may have scarred the American psyche, it had not reach down into its day-to-day life. Oh, the TSA lines got longer when we took our annual vacation trip to Florida or Hawaii. But it did not create a shortage of toilet paper. It did not keep little Bobbie or Barbi home from school. It did not recreate the corner home office into an actual business office. No, the Cultural Pandemic of 2020 changed our personal daily routines and the daily routines of our organizations. The year 2020 was the year organizational change management or OCM was institutionalized.

      The change we face is as exponential, as it is existential. How many predicted the Twin Towers attack on 9/11, the Great Recession, the Presidency of Donald Trump, the European Brexit, or the COVID-14? Not since the tumultuous years of World War II rationing has the world be in such turmoil and forced change. Today’s changes are nothing short of a cultural pandemic. In medical terms, a pandemic is an epidemic of infectious disease that spreads across a large region, multiple continents, or even worldwide. But a disease is curable. Either you cure it, or it kills you.

Humanity has faced these many times from the Black Death

to the CONVID-14. But a cultural pandemic is not curable. A

cultural pandemic is immutable. In other words, it changes

you, you don’t change it. I use the word immutable for a very

good reason. What we are facing is nothing short of immutable

change. Immutable change means unchanging over time or unable to be changed. Ponder that. It is exactly what Heraclitus of Ephesus told us 2,500 years ago, "The only thing that is constant is change." There is the oxymoron for you - immutable change. 

​            The Book of Change© is both meta-analysis model and a resource publication where the reader can learn about the change management process. You can learn about the history, terminology, institutions and current thinking regarding the topic. But much of the publication is built on the thinking of others who have been or are contributing to the field. 

A cultural pandemic is not curable. A cultural pandemic is immutable.  In other words, it changes you, you don’t change it.