If you google the catchphrase “9/11”, it will say “About 451,000,000 results (0.78 seconds)” However, if you google COVID-19, then it says “About 5,720,000,000 results (0.56 seconds).”  That is a multiple of 13. The truth is that although 9/11 may have scarred the American psyche, but it had not reached down into its day-to-day life. Oh, the TSA lines got longer when, but we still took our annual vacation trip to Florida or Hawaii.

           But it did not create a shortage of toilet paper. It did not keep little Bobbie or Barbi home from school. It did not recreate the corner home office into an actual business office. No, the COVID-19 pandemic of 2020 changed our personal daily routines and the daily routines of our organizations. The year 2020 was the year organizational change management or OCM was institutionalized. The change we faced is as exponential, as it is existential.

          How many predicted the 911/Twin Towers attack (2001), the Great Recession (2007), the European Brexit (2016), the Presidency of Donald Trump (2017), or COVID-19 (2020)? Not since the tumultuous years of World War II (1939-1945) has the world been in such turmoil and forced change.

      Today’s changes are nothing short of a cultural pandemicIn medical terms, a disease pandemic is an epidemic of infectious disease that spreads across a large region, multiple continents, or even worldwide. A disease is curable. However





         With a cultural pandemic, either you cure it, or it kills you. Humanity has faced disease pandemic many times from the Black Death to the COVID-19. But a "cultural pandemic" is not curable. It's impact change the culture forever. A cultural pandemic is immutable. In other words, it changes you, you don’t change it. I use the word immutable for a very good reason. What we are facing is nothing short of immutable change. Immutable change means unchanging over time or unable to be changed. Ponder that. It is exactly what Heraclitus of Ephesus told us 2,500 years ago, "The only thing that is constant is change." There is the oxymoron for you - immutable change. The impacts of are not curable. It can only be reckoned since it is a culturable pandemic. 

        The Book of Change© is both a meta-analysis model and a resource publication where the reader can learn about the change management process. You can learn about the history, terminology, institutions, and current thinking regarding the topic. But much of the publication is built on the thinking of others who have been or are contributing to the field. 

A cultural pandemic is not curable. A cultural pandemic is immutable.  In other words, it changes you, you don’t change it.